Frequently Asked Questions

  • Qualifications & Ethics
  • Confidentiality

As a Sex Coach, I believe that there is no “one size fits all” model of sexual treatment, and I make use of applied sexology to help you be the best version of your sexual selves (and therefore full self) possible.

I work with you in the “now” to move through specific issues, rather than trying to resolve your entire personality into “standard” to be measured against. Just because you may have a problem in an area, it does not mean that they are in any way broken. I work with you to frame your issue, and help you work through a specific hurdle, which is all that the issue is. A hurdle.

I liken coaching to working on little knots in a necklace, loosening one at a time. Eventually the others somehow seem to resolve themselves as you go along. But if you try to work all of the knots at once, you end up breaking the necklace strand apart at some point, and it never gets put back together quite the way it was originally constructed. This is why I tackle one little hurdle at a time, creating wins along the way and when you look back, you will see how far you have come in your sexual fulfilment journey

Human beings are far too dynamic for our sexual selves, something so integral to who we are: to be boxed, sealed, and sanitised. I work with you to create a space where you can be comfortable in the knowledge that your wants, needs, and desires are normal and I am your number one supporter in your journey toward greater intimacy and satisfaction in your sexual relationships.

At the end of your coaching journey with me, you will be empowered to move forward with confidence in your sexual journey.


While many do use the terms interchangeably for ease of communication, sex therapy and sex coaching are very different applications.

The focus of sex coaching, like sports coaching, is moving you toward your sexual goals in a timeframe, with the option of an occasional “tune-up” if you feel necessary. As a coach I am not here to define and solve mental wellness concerns; I am here to help, and encourage you on your journey of sexual fulfilment.

Therapy, by contrast, is an ongoing, often lengthy, process that may deal with mental health issues. Therapy often has a heavy feel to it – it is serious business. Coaching is fun and exciting, and you should be excited to do assignments and meet with me. Not because sexuality is not serious, but because it is also fun.

If I feel that your needs cannot be met by me, I will refer you to someone I feel may be of more benefit to you. Be it another coach, therapist, physiotherapist, medical practitioner, or other. There may be occasion when psychologists and therapists work in conjunction with sex coaches.

My qualification is through an accredited American institution: The Buehler Institite of Psychological Services and I am registered with the World Association of Sex Coaches and SASHA

I am also a certified relationship workshop facilitator

*Please note that South Africa doesn’t not offer accredited sexology qualifications, so be on the lookout for anyone who claims to have received a qualification from a South African University.

Below is an excerpt  from the South African Sexual Health Association:

For the benefit of the public SASHA wishes to highlight the following:

  1. There is no accredited specialisation in South Africa in sexual medicine or sexology
  2. There is no SAQA accredited training in Sexual Medicine – Prospective students of sexology please read the press release from HPCSA.
  3. Members of SASHA who practice in the field of sexology, do so within the ambit of their registered professional qualifications, and many have received post graduate training in sexology from overseas institutions.
  4. Members of the public, when seeking assistance for sexual conditions are strongly advised to check the credentials of the person they seek to consult, by checking on their membership with SASHA and with the Health Professions Council of South Africa here

For more information go to

The World Association of Sex Coaches upholds these ethical standards:


We believe that:

#1) Sexuality is an essential natural and healthy part of being human; we as humans are sexual beings lifelong, from conception to death.

#2) Sexual rights are human rights; all adult sexual expression is acceptble, as long as it is with consent and without intentional harm.

#3) Every person deserves to choose whether, how and with whom they wish to express their sexuality, alone and/or with a partner.

#4) Every person deserves to and can have the sexual aspects of one’s life become realized; every person also has the obligation to take responsibility for their sexual actions and the impact on self, others and the global environment.

#5) People do not get rid of parts of themselves as sexual beings; they learn how to embrace and accept those aspects of self.

#6) Most practitioners of medicine and mental health care are inadequately trained and prepared to meet the sexual needs of their patients.

#7) Sex coaching is a direct, powerful and transformational pathway to sexual healing, sexual wellness and sexual success.

#8) Being a sex coach is one of the highest professions one can choose, allowing the sex coach to clear oneself first, then to become the greatest container for the sexual well-being of clients.

#9) We as sex coaches serve as role models for sex-positivity, sexual empowerment, sexual health and sexual success to the world.

#10) We as sex coaches must give back to the global community and advocate for sexual well-being and sexual freedom wherever we can have a positive influence.

Code of Ethics: We uphold the Code of Ethical Standards and Values of several organizations, including: The basic tenets for ethical standards at the American Association of Sexuality Educators, Counselors and Therapists with the exception: We uphold the right for sex coaches who are trained and certified by the World Association of Sex Coaches to use healing and appropriate touch. The World Association of Sexual Health  Declaration of Sexual Rights The Woodhull Sexual Freedom Alliance The beliefs, credos and practices of other well-regarded organizations, such as SIECUSPlanned ParenthoodWorld Health Organization and other human/sexual rights groups advocating for sexual rights, sexual wellness and freedom.


All 1:1 clients sign a confidentiality agreement with me before commencing with coaching, and if I do feel the need to refer a client out, I will require written permission to do so and will be required to specify exactly what information would be shared.

I know that speaking about sex can be incredibly difficult, and I work hard to make sure that you are as comfortable as possible with the process.

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